One designer that certainly has us covered for our transition into fall is everyone’s favorite handbag designer Rebecca Minkoff. Just by taking a stroll along Michigan Avenue, you’ll be hard pressed not to bump into a girl that’s carrying the signature fringe and tassels of a Rebecca Minkoff bag.
For over a decade, these downtown girls with a flair for romance and a touch of edge, have been flocking to get their hands on these highly covetable bags. With a need for affordable luxury, it came as no surprise that the Rebecca Minkoff brand was a surefire hit.
What started as an 8-year-old girl who loved to sew, is now a massive fashion empire that is taking the fashion industry by storm. Famed for handbags, the brand has now grown to apparel, accessories, and even some wearable technology.
In just a few short weeks, the designer will debut her newest collection at NYFW where this year’s inspiration comes from yet another musician. You’ll have to keep up with Rebecca to find out who. And leading up to Fashion Week, she’ll be opening more stores with her next location in LA.
If her schedule wasn’t already packed, the steadily on the go designer fit Chicago into her busy schedule with a special appearance at Nordstrom on Michigan Avenue. To show her appreciation for the Windy City, Rebecca dropped by Nordstrom to launch the winning Instagram design Mini Fringe Moto bucket bag. The Instagrammers have spoken as thousands of likes led to the creation of this incredibly chic bag.
The bags were on display in all of their glory, with many fashionistas eyeing the bag to add to their collection. Not only did shoppers get to peruse a specially curated collection, but they eagerly waited with their Rebecca Minkoff bags in tow for a chance to meet the designer.
As she posed for photos and signed handbags, this gave shoppers the perfect opportunity to get a glimpse of fall fashion through the eyes of Rebecca.
Pastel bags will soon be traded in for bags made of suede with hues of deep berry. These are key essential fall trends according to Rebecca and are quite evident throughout her fall collection.
As fans browsed around the fall collection, this was only a glimpse of what Chicagoans can expect when the designer opens her smart store in Chicago. The Rebecca Minkoff smart store is one of the first stores of its kind with a seamless integration of fashion and technology. Similar to the store in New York, Rebecca is bringing the convenience of e-commerce within a brick and mortar environment. Dressing rooms feature adjustable lighting according to the occasion and shoppers can even order a drink all at the touch of a button. When I asked about why the use technology, Rebecca stated “that our customer’s phone is an extension of her hand so it would be silly not to include that” Not one to keep herself in a box, Rebecca Minkoff has shown that she is constantly evolving along with her customer.
So when do we get to see even more of Rebecca? Stay on the lookout because the store is scheduled to make its debut in November or December and expect plenty of appearances from the designer herself. Can’t wait to check out the store!